Soft, natural brow PMU that means you wake up already defined. No pencil. No powder. Just you.
A free consultation is required before your first PMU treatment.
Based in Rode Heath, Cheshire, I'm a semi-permanent makeup artist specialising in brow PMU. I offer a range of techniques — microblading, powder brows, and combination brows — so together we can find the perfect fit for your skin type, brow goals and lifestyle.
I know how much of a difference feeling put-together can make to your day — and PMU is one of those treatments that genuinely changes your morning routine and your confidence. My goal is simple: to help every client feel effortlessly, beautifully themselves.
All new PMU clients begin with a free consultation — a relaxed 30-minute appointment where we chat through your brow goals and do a full brow mapping so you can see the shape we'll be working with before your actual treatment.
I'm running a Black Friday offer on brow treatments — £175 including your top up, for any appointment date as long as you book by 10th December — so now is a brilliant time to book if you've been thinking about it. I can't wait to meet you.
Effortlessly you, every day. 🤎
Real, unedited results from clients at Defined by Alicia. Click any photo to view it larger.
All photos are real, unedited client results 🤎
Don't just take my word for it — here's what clients say about their experience at Defined by Alicia.
“Had my brows done by Alicia she was absolutely amazing. Talked me through each step and did a fabulous job. Love them”
“Had my brows done by microblading, Rachel was great, absolutely felt nothing, but so pleased with the results. Great job 👏”
“I had my eyebrows done and honestly was so happy with them! Rachel was patient and listened to what I wanted and answered any queries or concerns I had throughout. Definitely recommend 👌”
“I had my eyebrows done and honestly they are amazing everything was done really well from mapping my brow lines to execution of them being done, everything was really clean and sterile and I was asked all along the way as to whether I was happy with what was done and if I wanted any more adding and shape etc. No pain and such a relaxing appointment I can’t wait until it’s time for a top up 👌🏻 thank you so much!”
Every journey starts with a free consultation. From there, choose the option that's right for you.
💳 A £50 non-refundable deposit is required to secure all appointments over £40, payable when you book. It's deducted from your treatment cost on the day, and can be moved to a new date if you give at least 48 hours' notice.
⚠️ Microblading, powder brows and combination brows are not suitable during pregnancy or while breastfeeding. Please get in touch if you have any questions about your eligibility for treatment.
🚫 No refunds will be offered once a treatment has been completed. See Terms & Conditions for full details.
🌸 Lip blush is now booking for models — £200 for the first 10 clients, October and November bookings only. Call or text 07359 794199 to book your spot.
🎁 Gift vouchers are available — the perfect treat for someone who deserves to wake up defined. Get in touch to arrange one.
Not sure which brow technique suits you best? Here's what each one involves — we'll also chat through it together at your consultation.
A 30-minute appointment to assess the area you'd like treating and carry out a full brow mapping — so you can see exactly the shape we'll be working with before your actual treatment day. Required before your first PMU treatment.
I'm always happy to answer any further questions by text or phone call too — just call or text 07359 794199.
A hand tool is used to create fine, hair-like strokes, mimicking the natural growth pattern of your brow hairs for the most realistic, feathered finish.
A wonderful option if you want definition with a soft, natural look — best suited to normal to dry skin types for the most long-lasting results.
The best of both techniques — fine hair strokes at the front of the brow, blending into soft shading through the body and tail. You get the natural, textured look of hair strokes with a fuller, more defined finish.
A lovely choice if you want natural-looking brows with a little more definition, and it suits a wider range of skin types than microblading alone.
A 6-8 week top up appointment is included with your treatment to perfect your result.
Please note: this treatment isn't suitable if you have existing permanent makeup, unless it's significantly faded and barely visible. If you're unsure, please check with me first.
A soft, beautifully shaded brow with full colour throughout — almost like softly filling in your brows with a brow powder. There are no hair strokes in this style, just a smooth, even finish.
It still gives a lovely natural result, but a little bolder than the Combination Brow technique.
A full brow shape is carefully mapped and designed using precise measurements, taking into account your natural face shape and brow symmetry, before your brows are waxed and tinted to perfection.
A wonderful standalone treatment if you simply want beautifully groomed, defined brows — or a great way to see your ideal brow shape before committing to permanent cosmetics.
A quick, combined treatment to keep your brows perfectly groomed — unwanted hair is waxed away and a tint is applied to add definition and depth to your natural brow hairs.
A simple, affordable way to keep your brows looking their best between appointments, or simply as a treat on its own.
A calm, considered process so you feel comfortable every step of the way.
A relaxed 30-minute appointment including brow mapping and a chat through your goals — so you know exactly what to expect before your PMU treatment.
Your brows are mapped to suit your face shape, then treated with care and precision.
A follow-up appointment included in your treatment, to perfect your results.
Choose a time that suits you. Your consultation is completely free.
Real-time availability, secure deposits, and instant confirmation.
Message on InstagramPrefer to chat? Call or text 07359 794199 or email definedbyalicia@outlook.com